The rate at which farm animals are reared for food is rising steeply and practices of factory farming marked by isolation, suffering, and relentless pain have become common practice and is being accepted as normal by the general public. In this era where animals are considered as mere commodities, the Living Free campaign aspires to create a space to demand the rights for all animals and to stop the consumption and therefore the exploitative practices common to animal farming.
As the name suggests, Living Free is a campaign to raise a collective voice against the rising animal product consumption in India. It focuses on reduction of animal products initially, by mobilizing activists at the grassroots level. We aspire for a vegan world in which animals are not killed for fulfilling our lifestyle needs.
For this purpose, we have empowered activists (and continue to empower more activists) across the country to inform and reach out to the young adult audience and campaign for a vegan lifestyle. So far, we have successfully conducted outreach in 65 cities, out of which we are actively working in over 40. We have conducted over 10 national campaigns and reached out to 1.1 million people, using varied methods of outreach such as spot campaigning, stalls, tabling events, national days of action and video outreach. Through this system of continuous engagement, we hope to empower people to make compassionate choices in the long run.